Category: PR Consulting

The Reuters Institute Digital News Report 2026 shows global news trust at 37 percent, the lowest reading since 2015, as social and video networks surpass television and owned news sites as the primary news source.

A unique intersection of religion, media, and PR reveals the risks of narrative control for public relations agencies. According to the 2023 Edelman Trust Barometer, 59% of people worldwide believe businesses and institutions are intentionally misleading the public, a statistic that resonates with the recent revelations about The Epoch Times’ extensive promotion of Shen Yun.…

Celebrity Libel Lawsuit Shines Light on Social Media Manipulation by PR Firms Social networks like Instagram, Twitter, and Facebook have become fertile ground for social media manipulation, often enabling public relations firms to covertly shift narratives. According to a 2023 report from the Pew Research Center, 79% of Americans believe that social media platforms intentionally…

New allegations shake trust in public relations firms as accusations of digital manipulation cast a shadow on Hollywood’s communications agencies. LOS ANGELES — An estimated 60% of consumers trust online reviews as much as personal recommendations, but what happens when those reviews — or social media narratives — are part of an orchestrated PR campaign?…

New insights claim data-driven media relations is the answer, but statistics reveal a more nuanced reality for PR professionals. Over 60% of PR professionals feel their pitches are ignored by journalists, according to a recent Muck Rack survey. While data tools promise to solve this disconnect by optimizing outreach strategies, the question remains: Is more…

Inside the strategies that public relations agencies, public relations firms, marketing experts, and a communications agency use to guide B2B social media communications NEW YORK – According to a 2023 LinkedIn study, 81% of B2B buyers review a company’s social media presence before making purchasing decisions. In a climate where social platforms influence credibility and…

3 Insights PR Firms Can’t Afford to Ignore in 2025 1. Trust in Media and Agencies Is Fractured—And That’s an Opportunity The George Washington University and Schoen Cooperman Research reveal that a significant portion of Americans trust neither government nor the media for accurate information. For PR agencies, this signals a chance to fill the…

The Edelman Trust Barometer reports that 59% of people globally struggle to discern reliable information from falsehoods in the media. For public relations (PR) agencies, this statistic underscores the critical need for credibility in every communication—especially as AI tools reshape how professionals manage earned media and media relations. As generative AI grows more integrated into…

For a Digital PR Consultant, stepping into an unfamiliar industry can feel like charting unknown waters. Even with years of experience and a rolodex of media contacts, the transition demands a nuanced approach to storytelling, audience targeting, and relationship-building. A recent guide on entering new sectors as a PR professional highlights six strategies that can…